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Our
Story
A rabbi and an entrepreneur are sitting at
a bar… in our case, they weren't
sitting at a bar, they were thinking about
one… a food bar! When our partners
first met, their minds wandering during a
lengthy sermon, they discovered a common
bond. They wanted something to eat!
Something delicious and something in
keeping with the dietary laws and the
spiritual principles they strive to
observe. That's how the idea of a kosher
food bar evolved. Enter the doctor, a PhD
and an MD with experience advising for one
of the most successful nutritional
marketing companies in the world and
Action Nutrition was born. But for Action
Nutrition, kosher is merely a starting
point. To be truly in sync with our
beliefs, our products are designed to be
Cholov Yisroel, adhering to even more
stringent precepts as revealed in
centuries old teachings from the Kabala.
The Kabala teaches that the food you eat
becomes a part of you and all the energy
comes from G-d. So, for us, it's not
enough that we only use the finest
ingredients. Our food bars are gluten
free, high in omega 3s and in the case of
our Chocolate Molten and Peanut Butter
bars, our whey comes from the Fertile
Crescent and has been processed under
rabbinical supervision at every step of
the whey. (Pardon the pun, but it's true).
We also intend for our foods to be a
source of positive energy, energy that
fuels you and radiates to those around
you. You may not see the difference, but
putting Godliness, not just goodliness
into Action Nutrition's products is at the
core of what we're about. After all, we
too, have a higher authority to answer
to.
Our
Mission
Action Nutrition was born of a desire to
create a great tasting line of food bars
to provide us with energy and sustenance
while allowing us to follow our dietary
laws. We wanted to create an endeavor we
could share with a product we’d be
enthralled with, made of natural and
healthy ingredients.
On the surface of it, our Smart Foods
Technology™ may not appear to make
our food bars much different than anyone
else’s, but, on a deeper, subtler
level, Action Nutrition bars provide
nourishment where others do not.
By carefully selecting ingredients, though
they may be a little more expensive to
produce, supervise and transport, we feel
we’ve added an extra measure of
quality assurance and an extra measure of
goodness that simply make our bars
better.
We’re on a mission to feed the body
good food, the soul, good spirit and our
surroundings, good energy, with each and
every bite. That’s what Action
Nutrition is all about.
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